Digital Marketing Approaches and Services Essay - 3575 Words

Digital Marketing Approaches and Services (Essay Sample) Content: Marks and Spencer: Digital Marketing Approaches and Services Name:Course Professors nameUniversity nameCity, StateDate of submissionAbstract Marks and Spencer retailers are mostly recognized MS. The company is a fashion oriented company dealing with a number of products ranging from food wine, clothes, flowers gifts, furniture, to other similar but diversified products in the retailer market. The company being fashion oriented has identified the need to establish digital marketing strategies to engage customers in the decision making process and enable the company to collect fashion related information from customers. Moreover, collecting fashion related information using digital electronic tools requires the company to engage all the age groups ranging from children, youths, and relatively old people. Over the past two decades, the company has integrated the digital marketing strategies in selling the retail products with the use of various websites and social Med ias. The digital marketing era includes the adoption of electronic commerce based on the information technology sector. This research is dedicated to analyzing how Marks and Spencer have been handling digital marketing tools to engage customers in the creation of fashionable products and other fashion related factors. Also, the research outlines how the customers behavior is affected by the entire digitalization process in the company. Through some research methodologies such as interviews, qualitative and quantitative strategies involving keen observation, and wide research from internet based websites such as MS website, this thesis has achieved to acquire crucial information concerning the digital marketing in Marks and Spencer Company. Table of contentTitle page.1Abstract2Table of contents3List of figures4Introduction.6Literature review7Research methods.8Findings of secondary data..10Findings of primary data.12Conclusion and limitations15References.17Appendix 19 List of Figures Table 1: The company turnover and profits since 1996Year endedTurnover (Â £ M)Profit before tax (Â £ M)Net profit (Â £ M)Basic HYPERLINK "http://en.wikipedia.org/wiki/Earnings_per_share" \o "Earnings per share"eps (p)31 March 20129,934.3658.0489.632.52 April 20119,740.3780.6598.638.83 April 20109,536.6702.7523.033.528 March 20099,062.1706.2506.832.329 March 20089,022.01,129.1821.049.231 March 20078,588.1936.7659.939.11 April 20067,797.7745.7520.636.42 April 20057,490.5505.1355.029.13 April 20048,301.5781.6452.324.229 March 20038,019.1677.5480.520.730 March 20028,135.4335.9153.05.431 March 20018,075.7145.52.80.01 April 20008,195.5417.5258.79.031 March 19998,224.0546.1372.113.031 March 19988,243.31,155.0815.926.731 March 19977,841.91,129.1746.626.731 March 19967,233.7965.8652.6455.8(Anon., 2013)Table 2: Results of primary analysis involving a hundred participantsQuestions asked Overall response in percentage Strongly agreeAgreeNeither agree or DisagreeDisagreeStrongly disagreeMarks Spencer understands and adhere to the latest trends in the digital marketing sector204819121Does the top executives understand, control, and support digital marketing18433062Is there a perfect integration among the department in the company concerning the execution of digital marketing64231192Does the company use social media effectively in line with the company marketing strategy85027105Does the company incorporate social data in the decision making process concerning marketing328253311Does the company has a specific approach to respond to customer grievances184415168Introduction Marks and Spencer Company are an essentially established company with over 700 stores in the UK and 360 stores distributed in over forty countries. The main aim of this thesis is to elucidate on Marks and Spencer digital marketing approaches. H owever, the system is supported by three main objectives which include defining the contribution of digital marketing to customers purchasing behavior, methods and component used, and how it engages the customer participation and customers response to digital approaches in the company. As seen in the financial information posted in the list of figures, the company has had inconsistent abnormalities in the profit accrued since the year 1996. This makes the Digital Marketing Approaches and Services topic an excellent topic since the marketing sector is accountable for sales of all products and services produced in the company. Also, the company being a global corporation makes the topic relevant since most global corporation uses the customer interactive marketing process usually known as digital marketing to promote and sell their products using customer based websites and social Medias. This research aims at establishing the current relationship the electronic media in the company relate to customers and realize the overall effects in terms of profits and market coverage. Literature Review This literature review is based on an article entitled Hoe does the web make youth feel? Exploring the positive digital rhetoric. The article is about consumer response to the digital media. The article particularly concentrates on emotional response to digital media. Marks and Spencer being a fashion company makes the article relevant to this research. Moreover, the article contains a majority of youths who forms the largest percentage of people involved in fashion. Customers respond differently to the use of digital media in advertising and selling products online. Emotion is fundamentally defined as the readiness in the customers minds due to constant product promotions and organized event through electronic means. The design posted in the companys website has an emotional attachment to the customer which eventually influence the decision made by the customer. A great p ercentage of fashion customers are usually directed by emotions attachment rather than reason. Moreover, emotions influence the customer behavior and their buying habits. Emotions have a diverse roles ranging from evoking customers habit, company response to customer grievances, and overall customer satisfaction in the company. Emotions are evoked by different context the first being consumption emotions that are enhanced by the art of vividness and interactivity provided in the companys websites. The youth web emotions refer to the basic connection between the youths and modern electronics. Particlualy, youths are vigorously adopting e-commencing with diverse sensitivity to the methods used in promoting and selling the products. However, fashion is taken differently among the two genders, male and female, with more girls interested in fashion than men. Especially in the UK, over 77% of people searching for fashion websites are the youths aged 16-24. The youth emotions can be placed at three levels including negative emotions such as bored, confused, and frustrated, the second rank is neutral and consists of such emotions such as sociable, connected, cool, and knowledgeable. The last category is positive emotions including happy, good, excited, and interested. These emotions achieve different results that might be as well negative, neutral, or positive. The effects can positively influence the customer to purchase products online. The youths particularly prefer products that are in line with the current in the social world directed at invoking some emotions. Youths engage in digital marketing so as contribute to the product tailoring to satisfy their needs (Page Mapstone, 2010). Marks and Spencer serve a wide ranging market in the fashion arena. However, the youths forms the most basic population interested in fashion. Marks and Spencer uses different media technologies to evoke ...

The Extended Response Essay Sample Will Gives Any Student the Comfort of Being in a Classroom

<h1>The Extended Response Essay Sample Will Gives Any Student the Comfort of Being in a Classroom</h1><p>The Extended Response Essay is the most fitting response to each understudy's inquiries regarding school confirmations. What makes it stand apart from different articles is the way that this exposition is never the equivalent. At the point when an understudy composes a paper that is fundamentally the same as the Extended Response Essay Sample, at that point the individual in question isn't simply composing something; they are replicating what the educators have accomplished for the last four years.</p><p></p><p>A understudy ought to consistently pick an example that isn't just unique yet additionally a work of virtuoso. An Extended Response Essay Sample ought to be totally not the same as what has been utilized previously. More often than not, instructors will utilize an essential variant of a solitary section paper as a layout for the und erstudies' essays.</p><p></p><p>However, it is the imaginative thought that separates the understudies. This means the understudies must think of something else and extraordinary. They ought not simply duplicate what they find in the example yet compose something original.</p><p></p><p>The Extended Response Essay Sample doesn't just test the understudies' capacity to compose a reaction yet in addition their capacity to make a convincing paper. Each understudy needs to intrigue their teacher. This will mean making a convincing contention that is totally unique but by one way or another sounds familiar.</p><p></p><p>In certainty, this is the main motivation behind why most understudies don't complete their exposition and leave it clear when they complete the Extended Response Essay Sample. They fear composing something that they have not composed before.</p><p></p><p>This implies that the u nderstudies who ace the strategies utilized in the Extended Response Essay Sample will turn out to be less terrified of composing something new. This can be useful when they start the exposition procedure since they can really unwind and feel great in the bounds of the exercise. It will want to be in a study hall where everything is simple and the understudies don't need to imagine that they are doing anything different.</p><p></p><p>This implies that they can at last let their own singularity radiate through and give it its legitimate spot. A decent teacher will remunerate great understudy expositions by permitting them to change their work, with the goal that he can improve it than what was initially done.</p><p></p><p>The Extended Response Essay Sample is consequently an article asset that each understudy ought to endeavor to utilize. It might be troublesome from the outset however it is an amazing apparatus for an understudy who ne eds to compose an imaginative article that will truly stand out.</p>

What Is Research Outline?

<h1>What Is Research Outline?</h1><p>A investigate diagram is a guide for those hoping to make a scholastic research paper. This can be utilized by both the alumni and undergrad level and is strongly prescribed when starting to compose an examination paper or a thesis.</p><p></p><p>The primary thought behind an exploration diagram is to give a system for an exploration paper. With this structure set up, you will have the option to build up a framework of your paper. Composing your exploration layout requires some serious energy and it is in every case best to begin composing as quickly as time permits, particularly on the off chance that you are still in secondary school or college.</p><p></p><p>The diagram ought to be something that you can peruse and follow. It ought not be founded on an equation that you will discover in a book from a college. As referenced previously, this ought to be something that is anything but difficult to peruse, so you can undoubtedly follow.</p><p></p><p>There are various things that can be remembered for a blueprint, yet it is smarter to have a type of plan while doing this. Regardless of whether you intend to do the examination paper yourself, an exploration framework can even now be very helpful.</p><p></p><p>One of the primary things that you will need to do is to set up a fundamental layout. An essential diagram isn't really the best thought, in light of the fact that there are different approaches. In any case, it can give a structure to you to make your own exploration papers.</p><p></p><p>If you as of now have an essential diagram that you can follow, you can move onto your subsequent stage of composing your layout. This can incorporate taking a gander at the various choices that you have. There are a wide range of themes that can be secured and you can do this by taking a gander at your r undown of goals.</p><p></p><p>At this point, you should now have a composed layout for your examination paper. Ensure that you follow the configuration of your layout as intently as could be expected under the circumstances, particularly on the off chance that you are composing for a crowd of people. You will need to compose for a particular crowd, and there are sure focuses that you should remember while making an outline.</p>

Business Essay Topics

Business Essay TopicsIn this new legal environment of business essay topics, an essay is a statement, usually written in three parts, that displays knowledge about a particular topic. The topic can be anything from a restaurant to the law. Essays are written to answer a question that is included in the syllabus for a specific course or a class. These essay topics are covered in detail in a number of different subjects such as history, politics, social sciences, health and other classes.Students who have elected to take certain courses will learn about the legal environment of business. These courses may include subjects such as business law, public law, international law, personal law, sociology, and others. These topics are very important to students in many different ways.When individuals come into contact with law or the legal system, they are required to respond to a legal request. The point of the law is to promote justice and fairness to all people. If people do not follow the law, they can be punished for their crimes. In addition, the law also ensures that the rights of others are protected.In today's world, the law is expanding and becoming more complicated. Because of this, many individuals are seeking more information. To do this, they choose to read about the law through various different sources. In addition, they also need to read about legal process through textbooks, and even on the internet.As these essay topics show, people who know the law are able to keep themselves safe. In addition, people who know the law are able to protect their property and assets as well as their families. Thus, they are better able to deal with business transactions. Those who do not know the law are at a higher risk of being taken advantage of and also of committing crimes against others.In addition, those who write essay topics in these subjects should also be aware of how to work within the law and get around it. This knowledge is extremely important in today's so ciety. There are many people who believe that the law can be changed or rewritten. Although the law is in place for the safety of all people, it can be changed for the better.In some cases, the law is deemed to be too complicated and does not fit the average person. Therefore, as individuals become more familiar with the law, they are able to help and support the needs of others. Essay topics in business law are very similar to that of classes like law, medicine, philosophy, or other subjects. This is due to the fact that these topics are constantly being studied and also used by businesses, governments, organizations, and other groups.Business essay topics are a great way to help students learn about the law. By writing this kind of essay, students are being educated about the law. This is extremely important to anyone who wants to become educated about the legal environment of business. In addition, by reading essay topics in business law, individuals are being educated about thei r rights and the risks they may be taking when dealing with certain situations.

How to Write a Great Essay - Some Websites on Writing a Great Essay

<h1>How to Write a Great Essay - Some Websites on Writing a Great Essay</h1><p>So you need to figure out how to compose an extraordinary paper. That is extraordinary! You're progressing nicely, however do you realize how to approach composing the ideal article? There are some extremely fundamental standards to follow when you approach composing an article and on the off chance that you use them accurately, your exposition will stand apart from the crowd.</p><p></p><p>One great approach to begin is to separate your paper into sections. The primary passage ought to be about your significant thought. You should begin the paper by concentrating on one specific theme. Utilize the principal passage to give a prologue to the central matters of your article. In the event that your paper requires a foundation, consistently start with a foundation paragraph.</p><p></p><p>After you get your fundamental thought, line it up with a section that broadly expounds on your thoughts. This will give your peruser a superior thought of what you're discussing and they'll feel increasingly engaged with the article. Do whatever it takes not to leave any focuses obscure or muddled as this will make your perusers not have any desire to peruse your exposition any further. Continuously give them a reasonable thought with respect to what you're attempting to accomplish.</p><p></p><p>You should then proceed by composing each passage. In this area, your emphasis ought to be on giving the peruser a decent synopsis of your thoughts. Your primary concern ought to be given in the main section, trailed by a foundation passage for the remainder of the section. Utilize each section to give a decent outline of your principle thought and what you're attempting to say.</p><p></p><p>Now it's an ideal opportunity to write your article down and type it out. Remember that the initial scarcely a ny occasions you compose an exposition, it will probably not turn out how you had trusted. Simply go slowly and hit the nail on the head the first run through. Continue rehearsing until you're certain that you can complete a decent exposition each time.</p><p></p><p>The last passage of your article ought to be your decision. Tell your perusers that you're done with your exposition and that you wish them well in their future undertakings. They'll value the trustworthiness and away from of your essay.</p><p></p><p>There are numerous sites on composing an incredible paper. While there are a large number of journalists out there, just a bunch are sufficient to make it to the extent you might want to go. You should simply incorporate the previously mentioned procedures and you'll have a strong, decent article to place before your reader.</p><p></p><p>It isn't difficult to compose an incredible exposition. You should simply put the previously mentioned tips energetically and you'll end up appreciating composing more and submitting articles more often.</p>

Creative Topics For Essay Writing

<h1>Creative Topics For Essay Writing</h1><p>Creative subjects for paper composing are not that difficult to think of. With all the present innovation out there, you can for all intents and purposes find nearly anything on the web for nothing. Be that as it may, before you bounce into the subject, ensure that it can possibly be a point that can be really worth your time and exertion. At that point you should settle on a choice regarding whether you need to dedicate the essential time and vitality into your examination so as to ensure that you think of a theme that will really make an impact.</p><p></p><p>First of all, you need to figure out what sort of paper you will compose. There are numerous styles of papers that have been created throughout the years. Much of the time, you will be required to compose an exposition that depends on a field of study. Despite the fact that many individuals don't believe themselves to be exceptionally imagina tive, there are a few articles that you can compose and still be fruitful, particularly on the off chance that you have the privilege mindset.</p><p></p><p>One of the most innovative points for paper composing is one that has a subject. For instance, in the event that you will compose a paper around one of the universes most prominent researchers, it is acceptable to have a subject. In any case, in the event that you will compose an article on Star Wars, many individuals may dislike your subject matter.</p><p></p><p>However, things being what they are, many individuals aren't acquainted with Star Wars by any means, so they are more than ready to be engaged by something that appears to be somewhat intriguing. Truth be told, individuals will in general get engaged by different parts of science when they are acquainted with new subjects, so pretty much anything will do, however it must be something that is probably going to be perused by other people.</p><p></p><p>The key is to make it intriguing, yet make it something that is likewise something that is valuable. For instance, on the off chance that you will compose an article about a book that shows individuals how to dispose of indigestion, you need to ensure that you have data regarding that matter. Since there are many individuals who experience the ill effects of this suffering, you ought to have a simple and successful approach to making your point.</p><p></p><p>Another thing that you need to recall is that individuals regularly scan for a subject that is natural to them, however they likewise are searching for things that are new to them. In this manner, you need to ensure that you think of themes that can confront this sort of scrutiny.</p><p></p><p>It can likewise be exceptionally disappointing on the off chance that you are attempting to compose an article that won't engage many indivi duals, particularly in the event that it isn't something that is planned in an extremely successful manner. This is on the grounds that individuals are incredibly ready to peruse an exposition that will be perused by numerous others, particularly on the off chance that it is something that can sell and make money.</p><p></p><p>When you are attempting to compose an article that will be perused by numerous individuals, you need to concoct an intriguing method to sell your subject. This implies you have to ensure that your paper is something that individuals can identify with. Accordingly, it can truly assist with searching for topics and ensure that you build up an alternate subject for each article that you write.</p>

Finding Tok Essay Samples Ib Online

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